Diamond Electronic Systems Brand
A brand showing the power of being brave and ambitious, rather than just safe.
Diamond Electronic Systems have been one of the top Fire & Security Installation teams in Northern Ireland for over 30 years. Their logo had been amended several times over the years, but without a broader consideration of their brand strategy. A family company, they came to us at a major turning point as two of the founder’s siblings took over as co-directors.
Over the space of a four-week project, we worked with the team to develop a new brand strategy and implement a major visual identity overhaul. The result is a professional look & feel which will appeal to the large property developers they are now working with.
Bag of Bees worked closely with us to identify the core principles of our established family business and subsequently produced a modern, dynamic and professional brand that is uniquely Diamond. We were very pleased with the design concepts produced and the collaborative approach throughout.