Brand Naming.
We use design strategy tools to develop relevant names that uniquely express your company’s offerings.
Choosing the correct name for your business, product or service is a complex and emotional endeavour. Companies often rely on luck to find something suitable or to make the final decision. Or they reach a “that’ll have to do for now” deadline, which has the potential to shape the short-term viability or long-term legality of their business.
A great name begins to express your brand purpose and positioning to your audience from the first introduction. Our approach uses design strategy tools to discover the company’s unique aspects, products, services and goals. We use this knowledge to develop distinct and memorable naming themes, using them as a guide to find relevant names. Our collaborative and engaging process has successfully delivered valuable, protectable IP for companies of all sizes across many different sectors.
Norsh Pet Treats
Product Commercialisation
Norsh is a new high-end pet snack/treat range made from only freeze-dried human-grade ingredients such as Atlantic Salmon. Our task was to develop unique name concepts for the range, deliver a unique brand identity and positioning, and design the packaging (and cases) for the first two products in the range. We then developed an e-commerce website and a wholesale website.
The name ‘Norsh’ is a created word with a broadly European feel and unique personality. It nods to nutrition and has a fun reference to the noise a pet makes while eating it… “norsh, norsh, norsh”.
Norsh Pet Treats Project
Examen Lab
Strategic Brand Transformation
A new name for a medical diagnostics firm working in the field of male reproductive health. The new company name needed to be obvious and unavoidable for those who needed it. For everyone else, it should be discreet and fade into the background. Examen is Not just a test. This is a comprehensive examination of your individual sperm’s DNA health. Encouraging men to step up and see their role in fertility problems.
Examen Naming ProjectHark HR Software
Product Commercialisation
Hark is a new HR application which allows HR professionals within organisations to manage every aspect of their large teams. It also allows individual staff members to 'Self Serve' requests and take control of their careers. Hark stands for an exclamation: "Just shout when you need something". It is a fun, informal name for Employees to use, but it still has gravitas for the management teams and C-Suite Decision Makers.
Visit Hallmark Solutions Websitenot one iota
Strategic Brand Transformation
Microscopic things can have an enormous impact on businesses. Because, when it comes to Asbestos and Legionella, an inaccurate test really could become a matter of life or death. iota (previously ACS-LCS) are a highly specialised consultancy and laboratory, but their product is not a test, it is peace of mind.
The brand name comes from the phrase "not one iota", because in matters of workplace and public safety, there can be no possibility for error. Not one.
iota Name and Brand
GetGot Jobs
Product Commercialisation
GetGot is a portal for job seekers to find and apply for vacancies direct to the employer. No recruitment agencies are allowed. For employers, it is a place to advertise their vacancies. But behind the scenes, our clients Hallmark Solutions have created an integrated recruitment hub and HR management system. They needed a catchy B2C & B2B name for the service, which would be easy to remember and drive traffic. It needed to be Trademarked, and the URL needed to be short and catchy. Our solution was GetGot, with all their messaging based around the core brand position of “When you are ready to get hired, GetGot”. The concept was that members of the public would say they “got hired” and “got the job” while the employers are delighted to get suitable applicants.
Visit GetGot Jobs WebsiteOnTableTop
Strategic Brand Transformation
OnTableTop is the new name for Beasts Of War, a community website for boardgames. Since 2011 they have been carving out an impressive and loyal following, numbering over 160k likes on Facebook and over 70k subscribers on YouTube. At the time of the transition, they were one of the top 3 websites, globally, for their niche. The team had seen their industry grow in popularity and visibility as boardgaming became a hobby for a much broader demographic. Game makers have adapted to design products more attractive to a diverse audience. Beasts Of War’s name, while extremely popular with the wargaming set, started to limit the scope of their ambitions. We worked with the team to rename and reposition the entire company as a leader in global boardgaming media. Beasts Of War will remain a core segment of their site, but the new OnTableTop name and brand sets them up for almost limitless growth.
OnTableTop on YouTubewe invent
Deliver Internal Projects
we invent is a new sub-brand for the Queen's University Commercialisation department. We worked with their team to create a persuasive new brand identity that would capture the imaginations of Entrepreneurs within the Research school in the university. Having worked with numerous successful spinout companies (see Univ8, Examen, Bia Analytical) we were uniquely placed to develop the new brand. we invent came from the overall Brand theme: "Together, we can bring your invention to life".
Women's Platform
Strategic Brand Transformation
Women's Platform, previously known as Northern Ireland Women's European Platform, went through our strategic brand transformation process to secure the organisation's future, clarify its role, and engage more effectively. Participants in our strategy sessions expressed their desire for the organisation to modernise and the need to remove the word "European" from the name. They wanted the new brand to become more ‘accessible’, ‘innovative’, ‘fun’, ‘inclusive’, and ‘influential’. The new name and brand visual design is a powerful, active statement of intent. They are a platform to fight for women’s rights in Northern Ireland. Representing Women. Advancing Equality. Supporting Action.
Women’s Platform ProjectGet in touch.
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