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Brand Naming.

We use design strategy tools to develop relevant names that uniquely express your company’s offerings.

Choosing the correct name for your business, product or service is a complex and emotional endeavour. Companies often rely on luck to find something suitable or to make the final decision. Or they reach a “that’ll have to do for now” deadline, which has the potential to shape the short-term viability or long-term legality of their business.

A great name begins to express your brand purpose and positioning to your audience from the first introduction. Our approach uses design strategy tools to discover the company’s unique aspects, products, services and goals. We use this knowledge to develop distinct and memorable naming themes, using them as a guide to find relevant names. Our collaborative and engaging process has successfully delivered valuable, protectable IP for companies of all sizes across many different sectors.

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Norsh Pet Treats

Product Commercialisation

Norsh is a new high-end pet snack/treat range made from only freeze-dried human-grade ingredients such as Atlantic Salmon. Our task was to develop unique name concepts for the range, deliver a unique brand identity and positioning, and design the packaging (and cases) for the first two products in the range. We then developed an e-commerce website and a wholesale website.
The name ‘Norsh’ is a created word with a broadly European feel and unique personality. It nods to nutrition and has a fun reference to the noise a pet makes while eating it… “norsh, norsh, norsh”.

Norsh Pet Treats Project
Explanation of the meaning behind the NORSH name. Text reads "The name 'NORSH' is a created word with a broadly European feel and a unique personality. It nods to nutrition and has a fun reference to the noise a pet makes while eating it… 'NORSH, NORSH, NORSH'."
Explanation of the meaning behind the Examen name. Text reads "Examen - not just a test. This is a comprehensive examination of you individual sperm's DNA health. Encouraging men to step up and see their role in fertility problems."
Examen Lab
Strategic Brand Transformation

A new name for a medical diagnostics firm working in the field of male reproductive health. The new company name needed to be obvious and unavoidable for those who needed it. For everyone else, it should be discreet and fade into the background. Examen is Not just a test. This is a comprehensive examination of your individual sperm’s DNA health. Encouraging men to step up and see their role in fertility problems.

Examen Naming Project
Explanation of the meaning behind the Hark name. Text reads "Hark. A quick way to manage your career."
Hark HR Software
Product Commercialisation

Hark is a new HR application which allows HR professionals within organisations to manage every aspect of their large teams. It also allows individual staff members to 'Self Serve' requests and take control of their careers. Hark stands for an exclamation: "Just shout when you need something". It is a fun, informal name for Employees to use, but it still has gravitas for the management teams and C-Suite Decision Makers.

Visit Hallmark Solutions Website

not one iota

Strategic Brand Transformation

Microscopic things can have an enormous impact on businesses. Because, when it comes to Asbestos and Legionella, an inaccurate test really could become a matter of life or death. iota (previously ACS-LCS) are a highly specialised consultancy and laboratory, but their product is not a test, it is peace of mind.
The brand name comes from the phrase "not one iota", because in matters of workplace and public safety, there can be no possibility for error. Not one.

iota Name and Brand
Explanation of the meaning behind the iota name. Text reads "iota. In matters of workplace and public safety, there can be no possibility of error. Not one."
Explanation of the meaning behind the GetGot name. Text reads "GetGot. Say hi to your new career. It's time to GetGot."
GetGot Jobs
Product Commercialisation

GetGot is a portal for job seekers to find and apply for vacancies direct to the employer. No recruitment agencies are allowed. For employers, it is a place to advertise their vacancies. But behind the scenes, our clients Hallmark Solutions have created an integrated recruitment hub and HR management system. They needed a catchy B2C & B2B name for the service, which would be easy to remember and drive traffic. It needed to be Trademarked, and the URL needed to be short and catchy. Our solution was GetGot, with all their messaging based around the core brand position of “When you are ready to get hired, GetGot”. The concept was that members of the public would say they “got hired” and “got the job” while the employers are delighted to get suitable applicants.

Visit GetGot Jobs Website
Explanation of the meaning behind the ontabletop name. Text reads "the expanded community will cover everything to do with the hobby. Every game, reviewed. Every event, attended. If it's happening on tabletop, its there, on the site."
OnTableTop
Strategic Brand Transformation

OnTableTop is the new name for Beasts Of War, a community website for boardgames. Since 2011 they have been carving out an impressive and loyal following, numbering over 160k likes on Facebook and over 70k subscribers on YouTube. At the time of the transition, they were one of the top 3 websites, globally, for their niche. The team had seen their industry grow in popularity and visibility as boardgaming became a hobby for a much broader demographic. Game makers have adapted to design products more attractive to a diverse audience. Beasts Of War’s name, while extremely popular with the wargaming set, started to limit the scope of their ambitions. We worked with the team to rename and reposition the entire company as a leader in global boardgaming media. Beasts Of War will remain a core segment of their site, but the new OnTableTop name and brand sets them up for almost limitless growth.

OnTableTop on YouTube
we invent brand naming theme. Text reads "We Invent. Together we can bring your invention to life."
we invent
Deliver Internal Projects

we invent is a new sub-brand for the Queen's University Commercialisation department. We worked with their team to create a persuasive new brand identity that would capture the imaginations of Entrepreneurs within the Research school in the university. Having worked with numerous successful spinout companies (see Univ8, Examen, Bia Analytical) we were uniquely placed to develop the new brand. we invent came from the overall Brand theme: "Together, we can bring your invention to life".

Women's Platform brand naming theme. Text reads "Women's Platform. Looking forward, and creating powerful momentum for the future of women's rights."
Women's Platform
Strategic Brand Transformation

Women's Platform, previously known as Northern Ireland Women's European Platform, went through our strategic brand transformation process to secure the organisation's future, clarify its role, and engage more effectively. Participants in our strategy sessions expressed their desire for the organisation to modernise and the need to remove the word "European" from the name. They wanted the new brand to become more ‘accessible’, ‘innovative’, ‘fun’, ‘inclusive’, and ‘influential’. The new name and brand visual design is a powerful, active statement of intent. They are a platform to fight for women’s rights in Northern Ireland. Representing Women. Advancing Equality. Supporting Action.

Women’s Platform Project

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    News from the studio.

    View all…
    we invent brand style

    Launch of we invent brand for Queen’s University

    October 2, 2023

    We partnered with Queen’s University Innovations Programmes Department to create a new brand encouraging Researchers to start the Invention Disclosure process.
    How branding helps University Spin-outs establish Credibility AND GROW.

    The Power of Design and Branding: Building Credibility in a Competitive Spin-out Landscape

    September 27, 2023

    Discover how branding can help University Spin-outs establish credibility.
    Behind the brand: Women's Platform renames

    Behind The Design: Women’s Platform rename & rebrand

    September 8, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Four iPhones showing pages from the DHCNI website.

    Launch of DHCNI Website

    July 1, 2023

    Our website development project for Digital Health and Care NI (DHCNI) has launched.
    Behind The Design: The PILS Project Brand Visual

    Behind The Design: The PILS Project Brand Visual

    June 13, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Sonorities Festival 2024 advertising graphic.

    Sonorities Festival 2024 Design

    June 10, 2023

    Sonorities have released the visual theme for Sonorities 2024 to the public.
    New Brand Transformation Client: Community Places

    New Brand Transformation Client: Community Places

    May 1, 2023

    Community Places was established in 1984 as a charity and not-for-profit social enterprise dealing with Planning Advice and Community Engagement.
    Spread from the SAM Product Catalogue

    SAM Product Catalogue On-Press

    April 28, 2023

    We recently did an on-press approval for an intricate piece of print designed for our client, SAM Mouldings.
    Brandingfor Start-ups. 5 ways that branding benefitsStart-ups

    The Importance of Branding for Innovative Start-ups

    April 20, 2023

    Start-ups must invest in their branding to improve their chance of success as they journey through pre-seed programmes, seed funding applications, pitches to investors, and attracting VC funding.
    Bag of Bees interpreted our brief with easy professional expertise and gave us so many excellent options. They delivered us a new look that completely captured us as a company and has given us the tools to grow our presence.

    Success Story: Bia Analytical

    April 11, 2023

    Success Story: Bia Analytical is a food authentication testing laboratory. They are a world leader in developing scientific methods to test food quality, authenticity and safety analysis.
    iPhone leaning against a bronze state, showing the NI Museums Council homepage.

    Launch of NI Museums Council Brand & Website

    March 24, 2023

    The NI Museums Council have publicly released their new Brand and Website Design.
    bia analytical social media feed

    Launch of Bia Analytical Brand Identity

    January 23, 2023

    It’s time to share our recent Brand Transformation project for Bia Analytical, a food authentication testing laboratory.