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Product Commercialisation icon

Product Commercialisation.

We apply our strategic brand approach to product and service branding, reducing risks and speeding up the development process.

Product branding, particularly digital products, needs the same care and attention as company branding to improve the chances of success. In many instances, the launch of a product can require a more careful approach due to the increased risk of failure, the high capital costs of bringing a product to market and the pressure of having a single launch opportunity to find and persuade customers.

We apply our strategic brand approach to product and service branding, reducing risks and speeding up development as a result. We work alongside your team and any supply partners, producing creative answers to short-term and long-term problems. Then, our skilled graphic designers can express the brand on physical items such as packaging or presentation materials and develop powerful results-driven websites and marketing collateral.

NORSH Freeze-dried dog treats pouches.
Close up of woman's hand holding an iPhone that displays the Tidings website.
Red Baronscourt Brewing Co. beer bottle label
FlaxFox Gift Box packaging design
Begin A Product Branding Project

What's Included

Typical Product Commercialisation projects include the following disciplines as a minimum. Each project will have unique requirements, so other disciplines can be added to build the perfect package.

Brand Strategy icon
Product Brand Strategy

First, we Clarify your product’s target market and create a plan.

We work hand in hand with your team to uncover your product’s audience profiles, brand personality, purpose and positioning. To create a new brand vision that will target customer engagement and advocacy.

Read about our Brand Strategy service.

Visual Identity icon
Product Brand Identity

Next, we Visualise.

Our branding team is committed to producing unique and visually striking brand identities grounded in a strategic approach. We pay attention to extra factors such as the relation to any parent brand or international marketplaces.

Read about our Identity Design service.

See a gallery of our Projects

Product Commercialisation

The shared principles that shaped our studio also ensure our work is impactful and makes working with us a pleasure. The driving force behind all our values is the need to care. We want to work collaboratively with committed people to make a difference. Click here to see a gallery of our successful Product Commercialisation projects for all kinds of organisations.

Gallery of our work
bob gallery texture

Product Commercialisation Projects

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    News from the studio.

    View all…
    we invent brand style

    Launch of we invent brand for Queen’s University

    October 2, 2023

    We partnered with Queen’s University Innovations Programmes Department to create a new brand encouraging Researchers to start the Invention Disclosure process.
    How branding helps University Spin-outs establish Credibility AND GROW.

    The Power of Design and Branding: Building Credibility in a Competitive Spin-out Landscape

    September 27, 2023

    Discover how branding can help University Spin-outs establish credibility.
    Behind the brand: Women's Platform renames

    Behind The Design: Women’s Platform rename & rebrand

    September 8, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Four iPhones showing pages from the DHCNI website.

    Launch of DHCNI Website

    July 1, 2023

    Our website development project for Digital Health and Care NI (DHCNI) has launched.
    Behind The Design: The PILS Project Brand Visual

    Behind The Design: The PILS Project Brand Visual

    June 13, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Sonorities Festival 2024 advertising graphic.

    Sonorities Festival 2024 Design

    June 10, 2023

    Sonorities have released the visual theme for Sonorities 2024 to the public.
    New Brand Transformation Client: Community Places

    New Brand Transformation Client: Community Places

    May 1, 2023

    Community Places was established in 1984 as a charity and not-for-profit social enterprise dealing with Planning Advice and Community Engagement.
    Spread from the SAM Product Catalogue

    SAM Product Catalogue On-Press

    April 28, 2023

    We recently did an on-press approval for an intricate piece of print designed for our client, SAM Mouldings.
    Brandingfor Start-ups. 5 ways that branding benefitsStart-ups

    The Importance of Branding for Innovative Start-ups

    April 20, 2023

    Start-ups must invest in their branding to improve their chance of success as they journey through pre-seed programmes, seed funding applications, pitches to investors, and attracting VC funding.
    Bag of Bees interpreted our brief with easy professional expertise and gave us so many excellent options. They delivered us a new look that completely captured us as a company and has given us the tools to grow our presence.

    Success Story: Bia Analytical

    April 11, 2023

    Success Story: Bia Analytical is a food authentication testing laboratory. They are a world leader in developing scientific methods to test food quality, authenticity and safety analysis.
    iPhone leaning against a bronze state, showing the NI Museums Council homepage.

    Launch of NI Museums Council Brand & Website

    March 24, 2023

    The NI Museums Council have publicly released their new Brand and Website Design.
    bia analytical social media feed

    Launch of Bia Analytical Brand Identity

    January 23, 2023

    It’s time to share our recent Brand Transformation project for Bia Analytical, a food authentication testing laboratory.