Brand Strategy.
We work hand in hand with your team to clarify your brand’s personality, purpose and positioning. To create a new brand strategy vision targeting customer engagement and advocacy.
Successful branding projects can transform the perception of a business from the inside out. But the best way to ensure they do so, is first to clarify the brand’s personality, purpose and positioning. A brand personality enables differentiation in a crowded marketplace. By embodying specific traits such as sincerity, excitement, competence, sophistication or ruggedness, a brand stands out and captures the attention of consumers seeking particular qualities.
We collaborate, working alongside your team, to collate genuine aspects of your company’s story and what makes your brand unique. Then we define them in a way that will capture your customers’ imagination and cultivate trust. Your brand personality will facilitate consistency across all brand touchpoints. Guiding brand visual design, messaging, graphic design elements, website designs and customer interactions, ensuring a cohesive and memorable experience.
Bia Analytical
Strategic Brand Transformation
Bia Analytical is a food authentication testing laboratory. They are a world leader in the development of scientific methods to test food quality, authenticity and safety analysis, based within the Institute for Global Food Security at Queen’s University Belfast. Our brand strategy identified the visual element of a plotted spectroscopy and chemometric graph, which would only make sense to trained people within their sector. This unique and identifiable graphic pattern led us to the brand's visual identity design and became the foundation of their vision tagline, “Showing you what you’re made of”.
Bia Analytical Brand TransformationUniv8 Genomics
Strategic Brand Transformation
Univ8 is a Queen’s University spinout biomedical company from an internationally well-regarded research group. Our strategy development focussed on the current industry norm where the only way to test for a specific cancer is to run a full test which checks for every conceivable medical condition and is therefore extremely expensive. Univ8’s test only checks for a specific cancer, but what makes it really unique is that the labs don’t have to re-learn any procedure to use them; it’s the same as their existing ones. The core brand message became “Universal Protocol, Bespoke Solutions”.
Univ8 Genomics Brand & Website DesignSonorities Music Festival
Strategic Brand Transformation
The Sonorities Festival is for sonic arts and experimental audio. What arose from our Strategy sessions was a list of things that the festival WASN'T. The brand should not reference Western musical annotation or audio technology (such as EQs) since the performances were genre-busting and from global artists. The festival is a not-for-profit, with costs covered by a bursary scheme through Queen's University, so it doesn't have to bend to commercial pressures. A phrase came up repeatedly in our sessions and became the core message for the festival "You might not like it" with the subtext being "...and we are ok with that".
Sonorities Music Festival Brand & WebsiteNI Museums Council
Strategic Brand Transformation
The NI Museums Council is a registered charity and non-departmental public body that supports and develops the local museum sector in Northern Ireland. Their vision is for a dynamic, inclusive, and sustainable museum sector that delivers benefits for the whole of society. And they support their members through accreditation, grant aid, and training & skills development. What became clear through our strategy sessions was that the word "Council" was viewed negatively, but only because people didn't understand the organisation's structure. Our core brand theme became "Stronger Together", and the logo mark visualises their board as made up of members from the Museums they serve. A 'C' is made up of individual 'M's.
NI Museums Council Brand & WebsiteThe PILS Project
Strategic Brand Transformation
PILS stands for "Public Interest Litigation", a legal action taken on a human rights or equality issue of broad public concern.
Our strategy sessions with their team highlighted that most people, including their professional Solicitor members, had yet to learn what that meant! Our goal was to create a brand mark which they could use to explain the theory behind PIL. In the new brand, two triangles fit together to create a timeline showing the life cycle of a Public Interest Legal issue. PILS help bring matters that were previously below the radar (the red triangle) out into the open (the green one).
The PILS Project Brand & Website Design
Women's Platform
Strategic Brand Transformation
Women's Platform, previously known as Northern Ireland Women's European Platform, went through our strategic brand transformation process to secure the organisation's future, clarify its role, and engage more effectively. Participants in our strategy sessions expressed their desire for the organisation to modernise and the need to remove the word "European" from the name. They wanted the new brand to become more ‘accessible’, ‘innovative’, ‘fun’, ‘inclusive’, and ‘influential’.
The new name and brand visual design is a powerful, active statement of intent. They are a platform to fight for women’s rights in Northern Ireland. Representing Women. Advancing Equality. Supporting Action.
Women’s Platform Brand Strategy, Name & Visual Design
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