Brand Strategy.

We work hand in hand with your team to clarify your brand’s personality, purpose and positioning. To create a new brand strategy vision targeting customer engagement and advocacy.

Successful branding projects can transform the perception of a business from the inside out. But the best way to ensure they do so, is first to clarify the brand’s personality, purpose and positioning. A brand personality enables differentiation in a crowded marketplace. By embodying specific traits such as sincerity, excitement, competence, sophistication or ruggedness, a brand stands out and captures the attention of consumers seeking particular qualities.

We collaborate, working alongside your team, to collate genuine aspects of your company’s story and what makes your brand unique. Then we define them in a way that will capture your customers’ imagination and cultivate trust. Your brand personality will facilitate consistency across all brand touchpoints. Guiding brand visual design, messaging, graphic design elements, website designs and customer interactions, ensuring a cohesive and memorable experience.

Get Help With Your Strategy

Bia Analytical

Strategic Brand Transformation

Bia Analytical is a food authentication testing laboratory. They are a world leader in the development of scientific methods to test food quality, authenticity and safety analysis, based within the Institute for Global Food Security at Queen’s University Belfast. Our brand strategy identified the visual element of a plotted spectroscopy and chemometric graph, which would only make sense to trained people within their sector. This unique and identifiable graphic pattern led us to the brand's visual identity design and became the foundation of their vision tagline, “Showing you what you’re made of”.

Bia Analytical Brand Transformation

Bia Analytical poster designs

Univ8 Genomics

Strategic Brand Transformation

Univ8 is a Queen’s University spinout biomedical company from an internationally well-regarded research group. Our strategy development focussed on the current industry norm where the only way to test for a specific cancer is to run a full test which checks for every conceivable medical condition and is therefore extremely expensive. Univ8’s test only checks for a specific cancer, but what makes it really unique is that the labs don’t have to re-learn any procedure to use them; it’s the same as their existing ones. The core brand message became “Universal Protocol, Bespoke Solutions”.

Univ8 Genomics Brand & Website Design

Three Univ8 Genomics test boxes

Sonorities Music Festival

Strategic Brand Transformation

The Sonorities Festival is for sonic arts and experimental audio. What arose from our Strategy sessions was a list of things that the festival WASN'T. The brand should not reference Western musical annotation or audio technology (such as EQs) since the performances were genre-busting and from global artists. The festival is a not-for-profit, with costs covered by a bursary scheme through Queen's University, so it doesn't have to bend to commercial pressures. A phrase came up repeatedly in our sessions and became the core message for the festival "You might not like it" with the subtext being "...and we are ok with that".

Sonorities Music Festival Brand & Website

sonorities festival graphic

NI Museums Council

Strategic Brand Transformation

The NI Museums Council is a registered charity and non-departmental public body that supports and develops the local museum sector in Northern Ireland. Their vision is for a dynamic, inclusive, and sustainable museum sector that delivers benefits for the whole of society. And they support their members through accreditation, grant aid, and training & skills development. What became clear through our strategy sessions was that the word "Council" was viewed negatively, but only because people didn't understand the organisation's structure. Our core brand theme became "Stronger Together", and the logo mark visualises their board as made up of members from the Museums they serve. A 'C' is made up of individual 'M's.

NI Museums Council Brand & Website

NI Museums Council poster

The PILS Project

Strategic Brand Transformation

PILS stands for "Public Interest Litigation", a legal action taken on a human rights or equality issue of broad public concern.
Our strategy sessions with their team highlighted that most people, including their professional Solicitor members, had yet to learn what that meant! Our goal was to create a brand mark which they could use to explain the theory behind PIL. In the new brand, two triangles fit together to create a timeline showing the life cycle of a Public Interest Legal issue. PILS help bring matters that were previously below the radar (the red triangle) out into the open (the green one).

The PILS Project Brand & Website Design

Large PILS Project poster on an ornate concrete exterior wall. Headline reads "Uncovering public interest issues that are hidden 'below the radar'".

Women's Platform

Strategic Brand Transformation

Women's Platform, previously known as Northern Ireland Women's European Platform, went through our strategic brand transformation process to secure the organisation's future, clarify its role, and engage more effectively. Participants in our strategy sessions expressed their desire for the organisation to modernise and the need to remove the word "European" from the name. They wanted the new brand to become more ‘accessible’, ‘innovative’, ‘fun’, ‘inclusive’, and ‘influential’.
The new name and brand visual design is a powerful, active statement of intent. They are a platform to fight for women’s rights in Northern Ireland. Representing Women. Advancing Equality. Supporting Action.

Women’s Platform Brand Strategy, Name & Visual Design

Women's Platform Poster on wall of train carriage.

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News from the studio.

Launch of we invent brand for Queen’s University

October 2, 2023

We partnered with Queen’s University Innovations Programmes Department to create a new brand encouraging Researchers to start the Invention Disclosure process.

How branding helps University Spin-outs establish Credibility AND GROW.

The Power of Design and Branding: Building Credibility in a Competitive Spin-out Landscape

September 27, 2023

Discover how branding can help University Spin-outs establish credibility.

Behind The Design: Women’s Platform rename & rebrand

September 8, 2023

A look at the idea behind our recent Brand Transformation project for The PILS Project.

Four iPhones showing pages from the DHCNI website.

Launch of DHCNI Website

Our website development project for Digital Health and Care NI (DHCNI) has launched.

Behind The Design: The PILS Project Brand Visual

A look at the idea behind our recent Brand Transformation project for The PILS Project.

Sonorities Festival 2024 advertising graphic.

Sonorities Festival 2024 Design

Sonorities have released the visual theme for Sonorities 2024 to the public.

New Brand Transformation Client: Community Places

Community Places was established in 1984 as a charity and not-for-profit social enterprise dealing with Planning Advice and Community Engagement.

Spread from the SAM Product Catalogue

SAM Product Catalogue On-Press

We recently did an on-press approval for an intricate piece of print designed for our client, SAM Mouldings.

Brandingfor Start-ups. 5 ways that branding benefitsStart-ups

The Importance of Branding for Innovative Start-ups

Start-ups must invest in their branding to improve their chance of success as they journey through pre-seed programmes, seed funding applications, pitches to investors, and attracting VC funding.

Bag of Bees interpreted our brief with easy professional expertise and gave us so many excellent options. They delivered us a new look that completely captured us as a company and has given us the tools to grow our presence.

Success Story: Bia Analytical

Success Story: Bia Analytical is a food authentication testing laboratory. They are a world leader in developing scientific methods to test food quality, authenticity and safety analysis.

iPhone leaning against a bronze state, showing the NI Museums Council homepage.

Launch of NI Museums Council Brand & Website

The NI Museums Council have publicly released their new Brand and Website Design.

bia analytical social media feed

Launch of Bia Analytical Brand Identity

January 23, 2023

It’s time to share our recent Brand Transformation project for Bia Analytical, a food authentication testing laboratory.