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Strategic Brand Transformation icon

Strategic Brand Transformation.

Fast-growing companies undergoing significant changes often need a fresh approach to their brand personality.

Our core service transforms brands, captures the attention of audiences and clearly expresses organisational purpose.

We do this by bringing companies through a detailed and results-oriented process, ranging from brand strategy development to visual identity design. We will first clarify your brand’s purpose, positioning and personality. Our experienced creative team then develop a unique and appealing brand system, based on a memorable visual identity and enhanced with a toolkit of striking marketing elements.

By the end of our research-driven process, your team will discover how a well-considered brand can communicate corporate purpose, giving them the tools necessary to create a powerful organisational voice.

An RMI Architects hard backed booklet sits on a mid-century office chair.
White MDF skirting boards being neatly stacked, overlayed with a SAM Mouldings logo and QR code.
NORSH Freeze-dried dog treats pouches.
Photographer, lit by a large studio light kneels on a darkly lit coastline at dusk.
Large green Seaforde Gardens logo printed white on a green sign, surrounded by climbing ivy.
NI Museums Council business card, placed on a cracked concrete block.
Green and white signs with the BH Estates brand mark, attached to a wooden post, pointing to the head Office and Farm Yard
Begin a Strategic Branding Project

What's Included

Our Strategic Brand Transformation projects will include the following design disciplines as a minimum. Each project will have unique requirements, so other disciplines can be added to build the perfect package.

Brand Strategy icon
Brand Strategy

First, we Clarify your brand and create a plan.

We work hand in hand with your team to uncover your brand’s personality, purpose and positioning. To create a new brand vision that will target customer engagement and advocacy.

Read about our Brand Strategy service.

Visual Identity icon
Brand Visual Identity

Next, we Visualise.

Our branding team is committed to producing unique and visually striking brand identities grounded in a strategic approach.

Read about our Identity Design service.

Graphic Design icon
Graphic Design

Then, we Express the brand.

We apply our thoughtful creative approach to the design of all your collateral, ranging from packaging to exhibition displays.

Read about our Graphic Design services.

See a gallery of our
Brand Transformations

The shared principles that shaped our studio also ensure our work is impactful and makes working with us a pleasure. The driving force behind all our values is the need to care. We want to work collaboratively with committed people to make a difference. Click here to see a gallery of our successful Branding Projects for all kinds of organisations.

Work – Brand Visual Identity projects
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Strategic Branding Projects

Get in touch.
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    News from the studio.

    View all…
    we invent brand style

    Launch of we invent brand for Queen’s University

    October 2, 2023

    We partnered with Queen’s University Innovations Programmes Department to create a new brand encouraging Researchers to start the Invention Disclosure process.
    How branding helps University Spin-outs establish Credibility AND GROW.

    The Power of Design and Branding: Building Credibility in a Competitive Spin-out Landscape

    September 27, 2023

    Discover how branding can help University Spin-outs establish credibility.
    Behind the brand: Women's Platform renames

    Behind The Design: Women’s Platform rename & rebrand

    September 8, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Four iPhones showing pages from the DHCNI website.

    Launch of DHCNI Website

    July 1, 2023

    Our website development project for Digital Health and Care NI (DHCNI) has launched.
    Behind The Design: The PILS Project Brand Visual

    Behind The Design: The PILS Project Brand Visual

    June 13, 2023

    A look at the idea behind our recent Brand Transformation project for The PILS Project.
    Sonorities Festival 2024 advertising graphic.

    Sonorities Festival 2024 Design

    June 10, 2023

    Sonorities have released the visual theme for Sonorities 2024 to the public.
    New Brand Transformation Client: Community Places

    New Brand Transformation Client: Community Places

    May 1, 2023

    Community Places was established in 1984 as a charity and not-for-profit social enterprise dealing with Planning Advice and Community Engagement.
    Spread from the SAM Product Catalogue

    SAM Product Catalogue On-Press

    April 28, 2023

    We recently did an on-press approval for an intricate piece of print designed for our client, SAM Mouldings.
    Brandingfor Start-ups. 5 ways that branding benefitsStart-ups

    The Importance of Branding for Innovative Start-ups

    April 20, 2023

    Start-ups must invest in their branding to improve their chance of success as they journey through pre-seed programmes, seed funding applications, pitches to investors, and attracting VC funding.
    Bag of Bees interpreted our brief with easy professional expertise and gave us so many excellent options. They delivered us a new look that completely captured us as a company and has given us the tools to grow our presence.

    Success Story: Bia Analytical

    April 11, 2023

    Success Story: Bia Analytical is a food authentication testing laboratory. They are a world leader in developing scientific methods to test food quality, authenticity and safety analysis.
    iPhone leaning against a bronze state, showing the NI Museums Council homepage.

    Launch of NI Museums Council Brand & Website

    March 24, 2023

    The NI Museums Council have publicly released their new Brand and Website Design.
    bia analytical social media feed

    Launch of Bia Analytical Brand Identity

    January 23, 2023

    It’s time to share our recent Brand Transformation project for Bia Analytical, a food authentication testing laboratory.