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Success Story: NewCMI

August 12, 2019
IT support worker looking at a screen

NewCMI were a specialist IT services firm. We led them through a brand transformation project.

Our work for NewCMI spanned over 3 years during which time we led the specialist IT services firm through a comprehensive rebrand and redesigned all their marketing materials, including a major website redevelopment project. In 2019 NewCMI was sold to a UK company.

“NewCMI began working with Bag of Bees back in 2016 when we began a strategic rebranding project. Our aim was to move away from old product-led communications and embrace a more consultancy style tone of voice in order to maximise our value proposition.

They put in the effort to get to know our business, our customers and really understand what makes us different before delivering a clever professional brand presentation. We found it hard to decide on the winning logo from the great options given, and we couldn’t be happier with the result.

We have been working with them since for small marketing projects right through to a complete website development. They are by far the most responsive, creative and helpful design team I have ever worked with. Their design and content skills, interpretation of the client’s brief and implementation was second to none.”

Ken Roulston
Managing Director