Behind The Design: Women’s Platform rename & rebrand September 8, 2023 Behind the Design A look at the idea behind our recent Brand Transformation project for The PILS Project. Women’s Platform (formerly NIWEP, or Northern Ireland Women’s European Platform) is a feminist membership organisation working to achieve gender equality for women and girls in Northern Ireland and make their voices heard nationally and internationally. Established in 1988, the organisation’s purpose is to represent NI within the UK Joint Committee on Women, the broader women’s movement in Europe, and to the UN. In 2020, they began a strategic reframing of the organisation, including a thorough identity review. Their initial aim was to develop a new organisation name and brand visual identity to reflect changing circumstances within the UK and Europe. As they went through our strategic brand transformation process, they realised it was also an opportunity to secure the organisation’s future, clarify its role, and engage more effectively. From the start, we knew that the name change must be perceived as a positive action, not a reactive one. We wanted to give them a confident name and brand to help extend their reach and promote their values. The shortlist naming presentation included a set of brand-new names with associated themes, and this option which felt almost too “cheeky” to include! An edit of their current name, which removed all the location-based words. The new name is more modern, memorable, and emphasises the powerful brand theme of “Platform” which was previously buried. They are the local Platform for women, and represent NI women in the global Platform of the UN. Representing Women. Advancing Equality. Supporting Action. — See the full Women’s Platform case study here. Visit the Women’s Platform website. Share this: Twitter LinkedIn Email All Articles