Women’s Platform (formerly NIWEP, or Northern Ireland Women’s European Platform) is a feminist membership organisation working to achieve gender equality for women and girls in Northern Ireland and make their voices heard at national and international level.
Established in 1988, the organisation’s purpose is to represent NI within the UK Joint Committee on Women, the broader women’s movement in Europe, and to the UN.
In 2020 they began a strategic reframing of the organisation including a thorough identity review. Their aim was to develop a new brand identity to reflect changing circumstances within the UK and Europe, and to consolidate and clarify their role within the sector.
We worked with their board to strategically rename, reposition and rebrand their organisation. The new name we developed is actually an edit of their old one. By removing location-descriptive words, we were able to give a strong new direction for the organisation.
They are now a platform for women on a global stage, and they are a platform for local women to share knowledge and to be heard.
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Visit the Women’s Platform website.
Thanks to Bag of Bees, we now have a modern and dynamic new identity, which has helped us clarify our role and offer, and engage more effectively with both existing members and new audiences.
“Our new website has helped push our new identity and improved our communications, not to mention simplifying website management. Bag of Bees also developed a bespoke website for our project Women’s Spaces, which is a consortium with three other organisations, and that site has really helped build visibility for the project. We’ve got fantastic feedback on this site from users, who have called it both inspiring and dynamic. I would definitely recommend Bag of Bees, the service is second to none and the team is creative, and willing to understand the organisation to create a solution that really works and meets clients’ specific needs.”
Jonna Monaghan | Director | womensplatform.org
Project Type: Strategic Brand Transformation
Disciplines: Brand Strategy Brand Naming Brand Visual Identity Graphic Design Website Design
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