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BH Estates

Brand Transformation for a Rural Chartered Surveyor specialising in Land & Country Estate Management.

A white BH Estates business card, resting on bare tree branches.
Strategic Brand Transformation

Blakiston Houston Estate Company (BH Estates) has been in business for over 90 years and has unrivalled expertise in the improvement and management of rural enterprises. They also manage a wide range of commercial and residential lettings.

They came to us having decided to shorten their name, aiming to modernise their brand visual design and marketing materials. They also needed to develop a new website to help their team clarify the scope of their services.

We delivered a strong new brand style and a brochure-style marketing website.

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Visit the BH Estates website.

The BH Estates logo on a pale green background
Graphic of the three states of the BH Estates logo. Fist shape is a simple icon of rolling green hills, the second has been simplified to three curves and the third shows the finalised logo mark.
BH Estates logo overlaid on a photograph of cows grazing in a green field.
A side view of a classic, green Landrover Discovery parked on a slope with a wooded hillside in the background.

The new BH Estates brand mark is influenced by rolling hills and landscapes. The hills have been refined and simplified to make a striking icon, with the elegant curves forming a unique foundation across graphic treatments.

An open magazine, showing a press advertisement for BH Estates, laying on bright green grass.
Green and white signs with the BH Estates brand mark, attached to a wooden post, pointing to the head Office and Farm Yard
A branded BH Estates canvas tote bag hanging from a natural stone wall.

BH Estates
Website Design

Delivering a consistent visual design for an elegant brochure-style marketing website.

In order to clearly display all the disparate services provided by the team in BH Estates, we first needed to categorise and sort them under sensible headings. We worked with the team through several iterations of structure diagrams to arrive at the shortest and most effective result. This then formed the backbone of the entire site, with key landing pages for services such as “Rural Enterprise” and “Land Management”.

The team can now quickly send links to potential clients to show the scope of their work instead of crucial information being lost in massive Word documents.

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Visit the BH Estates website.

An iPad and iPhone against a white background with the BH Estates website homepage displayed on each screen.
An iPad and iPhone against a white background with the BH Estates website services section displayed on each screen.
An iPad and iPhone against a white background with the title "Land Management" and an image of a rural river way displayed on each screen.
Four iPhones against a white background with various pages from the BH Estates website displayed on each screen.
An iPhone 12 against a white background showing the BH Estates website with the title "Rural Enterprise and Diversification".
An iPhone 12 against a white background displaying two Irish rental cottages with the title "The Old School, Gortin"
An iPad and iPhone against a white background with the title "Property Management" and an image of a terraced rental property displayed on each screen.
Close up of a person's hand holding an iPhone with the BH Estates website displaying an article about the Environmental Farming Scheme.

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Project Type:
Strategic Brand Transformation

Disciplines:
Brand Visual Identity
Graphic Design
Website Design

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