Examen
A new name for a medical diagnostics firm working in the field of male reproductive health.
Examen are a medical diagnostics company specialising in male reproductive health. Their product analyses sperm down to the DNA and produces an actionable report which can make all the difference for couples having trouble getting pregnant or suffering repeated unexplained miscarriages. They are a spinout Commercialisation company from Queen’s University Belfast – QUBIS.
We worked with them over several busy months to complete a Strategic Brand Transformation and Website Development.
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Visit The Examen Website.
Brand Naming
Examen is the new name for SpermComet. The old name caused them untold amounts of problems, both with the customer’s embarrassment at such a blunt name but also because their emails and website were being blocked by search engines and mail software.
The new company name should be obvious and unavoidable for those who need it. For everyone else, it should be discreet and fade into the background. The opposite of SpermComet.
Examen
Not just a test. This is a comprehensive examination of your individual sperm’s DNA health. Encouraging men to step up and see their role in fertility problems.
A discreet and clever name and brand to reassure customers.
The Brand Visual Identity is designed from a broken strand of DNA, the very thing their product identifies. The logo is an obvious touchpoint for customers and people who know the company but is a discreet “science-ey” styled brand for everyone else.
Examen Website Design
Building a scientific website as a strategic brand expression.
As part of their extensive renaming & rebranding project with us, they needed to rethink their website and build an informative, authoritative source of information. The new site would allow customers to buy the test online and reassure them by clearly expressing their new brand.
Visit Examen.
Client Comments
The whole team listened attentively to us, drilled down to the core of our business by asking lots of questions until they attained a depth of complicated medical knowledge and then promptly delivered a name, brand & website that exceeded our expectations. When we think ‘Bag of Bees’, words like ‘professional, innovative, dedicated, flexible, adaptable, patient with website dummies, responsive and communicative’ come to mind.
Sheena Lewis | CEO | Examen
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Project Type:
Strategic Brand Transformation
Disciplines:
Brand Strategy
Brand Naming
Brand Visual Identity
Website Design
Graphic Design
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