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NI Museums Council

A cohesive strategy and brand visual design for a vital arts not-for-profit.

The NI Museums Council was established in 1993 to support local museums in Northern Ireland in maintaining and improving their standards of collections, care and service to the public.

They worked with our team to undertake a thorough identity review, which would then inform a brand strategy and lead to the development of a wholly transformed visual identity. Our goal was a total brand transformation, setting the team up for the next 30 years, with a clear and robust strategy and powerful visual language. This would, in turn, help bring about organisation-wide alignment.

The new brand expresses the theme ‘Stronger Together’. Every member museum will be stronger when support, standards and knowledge are shared. And the programmes they support drive transformation, engage audiences and encourage sustainable spaces.

Visit the NI Museums Council website.

NIMC Brand Mark on dark background
NI Museums Council identity sketch

The logo represents a Council (a ‘C’) which is made up of lots of individual Museums (‘M’). It is a dynamic and impactful symbol which, when coupled with a vibrant palette of warm colours, portrays a modern, forward-thinking organisation.

Two ornate exterior windows with banners advertising the NI Museums Council.
NI Museums Council brochure photographed on a concrete floor.
NI Museums Council business card, placed on a cracked concrete block.

NI Museums Council
Website Design

The new website is an information hub for its members and the public.

The NI Museums Council has a duty to communicate with stakeholders to inform them about the council’s work and provide access to information relevant to organisational functions aligned with the UK Museum Accreditation Scheme.

Their legacy website was over ten years old and had been so hard to edit in-house it meant that it was not being used effectively. There were hundreds of outdated pages still showing up on Google listings, and their most visited page was for an event over eight years ago.

Our brief was to create a communications platform that would effectively promote the new brand strategy & personality and provide up-to-date information through a simple navigation structure. Additionally, it would promote upcoming events and opportunities to members and help direct the general public to their museum websites.

Visit the NI Museums Council website.

Darkened lecture theatre table with MacBook laptop displaying the NI Museums Council homepage.
iPad and iPhone on white background, showing the NI Museums Council homepage.
iPad and iPhone on white background, showing a page from the NI Museums Council website.
iPad and iPhone on white background, showing NI Museums Council member locations on a map of Northern Ireland.
iPad and iPhone on white background, showing an accreditation page from the NI Museums Council website.
iPhone leaning against a bronze state, showing the NI Museums Council homepage.

Client Comments.

As a small public sector organisation, being new to website development projects, we relied heavily on the team at Bag of Bees for their insight and expertise. We found the entire team to be enthusiastic, responsive and we were particularly impressed by their creative approach to the project.

Dr Johnathan Dalzell | Director | Northern Ireland Museums Council

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