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A premium treat brand. Because pets are precious.

Mackle Petfoods are an independent, family-run manufacturing company and are one of the fastest-growing pet food producers in Ireland.

They came to us with the goal of creating a new high-end pet snack/treat range with the long-term aim of becoming a successful 3rd pillar in their portfolio. The snack is made from only freeze-dried human-grade ingredients such as Atlantic Salmon.

Our task was to develop unique name concepts for the range, deliver a unique brand identity and positioning, and design the packaging (and cases) for the first two products in the range. We then developed an e-commerce website and a wholesale website.

Visit The Norsh Pet Foods Website

White NORSH pet food logo on green background.
Green NORSH pet food logo on white background.

Brand Naming

Brand Name Concept

Everything your pet eats should help support a balanced diet. Even treats. And nourishing your pets with the right food gives them what is necessary for life, health and growth.


The name ‘Norsh’ is a created word with a broadly European feel and unique personality. It nods to nutrition and has a fun reference to the noise a pet makes while eating it… “norsh, norsh, norsh”.

Cardboard delivery box with NORSH mailing label on front.
Pull up banner advertising NORSH Pet Foods at a trade show.

The look and feel of the packaging is premium without feeling stuffy. It’s fun, modern, bright and extremely eye-catching on shelves. The pouches are printed on a fully-compostable medium, meaning every empty pack goes back to the earth, rather than landfill.

NORSH branded mailing envelopes
NORSH Freeze-dried Salmon pouch design
NORSH freeze-dried chicken and vegetables dog treats, packing design.
Shelf pack of six pouches of NORSH freeze-dried raw salmon skins.
Shelf pack of six pouches of NORSH freeze-dried raw chicken with fruit and vegetables.
NORSH stationary set designs
Branded green NORSH delivery van.
NORSH leaflets on grey background.
NORSH web shop displayed on a large Apple desktop monitor.
Apple desktop display showing NORSH webshop homepage.
Desktop monitor with NORSH website displayed.
NORSH website displayed on four iPhones

Client Comments

“In terms of the design and the name, it’s been really well received! We get a lot of positive feedback on our social media platforms about the branding and the look. People seem to love the colours, the branding and feel it fits with the brand ethos and values.”

Gemma | Marketing Manager, Mackle Petfoods

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