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not one iota

Transforming the Asbestos Consultancy industry.

ACS-LCS was originally an asbestos consultancy (ACS) but they expanded their service to cover legionella risk assessment (LCS) and had simply bolted the new letters on the end of their old name. Just a few years later, they ran into the same problem when they began developing a world-class laboratory service for the identification of all kinds of hazardous microscopic materials.

It was a confusing name which was also difficult to recall for customers so they needed our help to develop a strong brand strategy and a brand name which would tie their two main divisions together – the consultancy and the lab.

The iota logo on a white background.
iota logo on a bright orange gradient.
iota brand mark in various colours

Brand Naming

Brand Name Concept

Microscopic things can have an enormous impact on businesses. Because, when it comes to Asbestos and Legionella, an inaccurate test really could become a matter of life or death. iota are a highly specialised consultancy and laboratory, but their product is not a test, it is peace of mind.

not one iota

In matters of workplace and public safety, there can be no possibility for error. Not one.

Two iota printed reports.
Metallic, iota branded water bottle.
White branded iota service van.
Spread from the iota corporate brochure.
iota stationary set with letterhead, comp slip and business cards.
Four iPhones displaying the iota Facebook page and posts.

Client Comments

I have to say that it has been a pleasure to work with Bag of Bees. You have all been fantastic. I look forward to working with you all in the future.

John Jameson – MD

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