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The PILS Project

A Brand Identity for a legal human rights organisation, expressing the greater good.

We transformed the brand identity of The PILS Project, helping address perception and communications challenges for an organisation fighting to change the world.

Public Interest Litigation (PIL) means legal cases that produce positive results for all of us, not just one of us. As an organisation, The PILS Project support legal challenges that protect human rights and could make life better for many people across Northern Ireland.

We worked with their passionate and busy small team to deliver a refreshed brand identity marking their 10th anniversary and setting them up for the next 10 years. Our primary objective was to learn about the project’s goals and how their work has already impacted real life. We could then tell this story clearly and concisely to members of the general public with no legal expertise, as well as looking fresh, modern and memorable.

Visit their website:

The PILS Project logo on dark background.

Public Interest Litigation means legal action that is taken on a human rights or equality issue of broad public concern.

In the new brand, two triangles fit together to create a timeline showing the life cycle of a public interest legal issue. PILS can help bring issues that were previously below the radar (the red triangle) out into the open (the green one).

A three stage graphic explanation of the development of the PILS project brand mark.
Opened green ring bound folder with a PILS Project letterhead page on the right hand side.
Cut vinyl print of The PILS Project logo on an exterior office window.

Bag of Bees have been a dream partner for PILS over the years

Emma | Senior Engagement Lead | The PILS Project

Criss crossed strips of green tape. Text on tape reads "TURNING RED TAPE GREEN".

The PILS Project
Website Design

Rethinking the PILS website as an information hub for continuous development.

PILS needed a new website which could be used by their small team to do a lot of very different things quickly and easily. They needed to display the casework and Pro bono matters their members have been a part of for over ten years and on into the future; they also needed to raise public awareness of what PIL is as a concept and facilitate outreach to build membership; another critical part was the transparent display of their team, membership process and funding.

We built them a custom WordPress site with bespoke content features, which are all fully controlled by their team through the CMS. Their organisation is not image-led, so our site needed to use a clear typographic structure and tight navigation to keep pages of reports looking both exciting and inviting.

Visit The PILS Project website.

iPad and iPhone displaying The PILS Project homepage.
iPhone with a page from The PILS Project website
iPhone with details about how to get involved with The PILS Project.
iPhone with a casework page from The PILS Project website.
iPad and iPhone displaying the Casework page from The PILS Project website.
iPad and iPhone displaying the About Us page from The PILS Project website.
Close up of a man's hand holding an iPhone displaying The PILS Project website. Man is walking down a red stairwell.

Client Comments

Bag of Bees has completely rejuvenated our organisation’s visual identity.

“Starting with our logo and branding in 2019, Barrie, David and Lewis found a creative, clear way to explain why our public interest litigation work really matters.

For a small human rights organisation like The PILS Project, an entire website redesign is an exciting – but substantial – task. The Bag of Bees team took the time to understand our needs and created a site that not only looks good, but signposts visitors to the vital information they need.

If you are looking for an agency that cares about your mission, has creativity in bucket-loads and can translate technical terms into plain English, you’ve found it in Bag of Bees.”

Emma Cassidy | Senior Engagement Lead | The PILS Project

Project Type:
Strategic Brand Transformation

Brand Strategy
Brand Visual Identity
Graphic Design
Website Design


Image Credit:
PILS Illustrations by UsFolk

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