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A luxurious brand visual design for a luxury Irish fashion brand.

Tidings is a new Irish fashion brand set up by textile artist Niamh Gillespie. Her 20-year experience, including working with Paul Smith, Liberty of London and Alexander McQueen, has been brought to a new solo collection.

Niamh was inspired to create Tidings by the discovery of a message in a bottle on a beach close to her home on the East coast of Ireland. She came to us in 2020 with her silk scarf designs in production and a launch date on the calendar.

We developed the Tidings Brand, Core Messaging, Packaging and E-commerce Website.

Visit the Tidings Website.

Pink Tidings logo on a dark navy background.
Hoarding around an urban building with posters for Tidings pasted on its front.
Empty navy coloured box with a pink tulip on top.
Colourful box containing a silk scarf.
Close up of an art print on textured paper with a stamped watermark.

Following Niamh’s inspiration for Tidings from the message in a bottle, we referenced her discovery in the brand’s monogram which looks like a traditional wax seal stamp.

Navy box with brightly coloured silk scarf inside.
Box with scarf inside and dried white flowers resting on top.

It’s all starting to look so considered now. And so luxurious. I am so happy with your work. Thank you!

Niamh | Tidings

Two hands holding a Tidings silk scarf set against a large green palm leaf. Headline reads "BE KIND".
Cover of the Tidings Autumn / Winter catalogue.
Young woman in a wheat field, looking directly at camera and wearing a silk scarf. Headline reads "TIDINGS".

Website Design.

Designing a premium product shop website showcasing large images and striking typography.

We designed and built the Tidings website using the Shopify E-commerce Platform. Our custom design allows for Niamh’s fantastic product photography to take centre stage, while still conveying the core brand messaging and giving visitors all they need to complete a purchase. The site has been built to expand over time, as Niamh releases new product ranges and limited edition prints.

Visit the Tidings Scarves Website.

iPad and iPhone showing the Tidings web shop.
iPhone showing the tidings homepage. Headline reads "SEND A MESSAGE, MAKE A STATEMENT AND DO IT WITH HEART".
iPhone showing the tidings website mobile navigation feature.
iPad and iPhone showing product pages from the Tidings web shop.
Four iPhones showing product pages from the Tidings web shop.
iPhone displaying Tidings website
Close up of woman's hand holding an iPhone that displays the Tidings website.
Three renders of Tidings Instagram stories.

Client Comments

Bag of Bees have been hands down the most friendly, reliable and approachable team we have ever worked with.

“Following our initial meeting to discuss the brief, David and his team understood and delivered exactly what we had in mind and much more. They pushed the boundaries to offer us something unique, yet stayed within the brief. This was so refreshing and exciting. They understood our vision by listening and working closely with us to design the brand’s luxury feel and quality.

We are so happy with the final results. The team is so professional and we could not have asked for a better service.

From the branding, packaging and stationery, right through to the E-commerce Web Development, David and the team’s attention to detail and precision is evident in Tidings brand, which has won two awards this year.

I could not recommend them enough.”

Niamh Gillespie | Tidings

Project Type:
Product Commercialisation

Brand Strategy
Brand Visual Identity
Graphic Design
Website Design


Image Credit:
© Tidings Photography by Phello Agency

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