Yumfull is a new initiative founded by two academics, one from Ulster University and one from Queen’s University in Northern Ireland. Désirée is a Public Health Nutritionist, and Suzanne is a Social Scientist. During early-stage research and development for the pre-launch concept, they required a professional brand identity to convey confidence and credibility to potential partners and collaborators.
We assisted in selecting a suitable brand name and delivered a cohesive visual identity, including prototype packaging, marketing materials, and presentation assets.
– https://www.instagram.com/yumfull_life/
Our brand design draws inspiration from colourful painted patterns found on the edges of serving plates. The geometric ‘Y’ repeat pattern appears alongside a playful, curvy wordmark, complemented by a bold headline font and an extensive colour palette. This toolkit enables the team to create professional, impactful graphics with ease.
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