Product branding, particularly digital products, needs the same care and attention as company branding to improve the chances of success. In many instances, the launch of a product can require a more careful approach due to the increased risk of failure, the high capital costs of bringing a product to market and the pressure of having a single launch opportunity to find and persuade customers.
We apply our strategic brand approach to product and service branding, reducing risks and speeding up development as a result. We work alongside your team and any supply partners, producing creative answers to short-term and long-term problems. Then, our skilled graphic designers can express the brand on physical items such as packaging or presentation materials and develop powerful results-driven websites and marketing collateral.
Typical Product Commercialisation projects include the following disciplines as a minimum. Each project will have unique requirements, so other disciplines can be added to build the perfect package.
First, we Clarify your product’s target market and create a plan.
We work hand in hand with your team to uncover your product’s audience profiles, brand personality, purpose and positioning. To create a new brand vision that will target customer engagement and advocacy.
Read about our Brand Strategy service.
Next, we Visualise.
Our branding team is committed to producing unique and visually striking brand identities grounded in a strategic approach. We pay attention to extra factors such as the relation to any parent brand or international marketplaces.
Read about our Identity Design service.
Brand for a Biomedical Healthcare Science company creating Genomics testing kits for cancers.
A new name for a medical diagnostics firm working in the field of male reproductive health.
A premium pet treat brand. Because pets are precious.
A luxurious brand visual design for a luxury Irish fashion brand.
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We partnered with Queen’s University Innovations Programmes Department to create a new brand encouraging Researchers to start the Invention Disclosure process.
Discover how branding can help University Spin-outs establish credibility.
A look at the idea behind our recent Brand Transformation project for The PILS Project.
Our website development project for Digital Health and Care NI (DHCNI) has launched.
Sonorities have released the visual theme for Sonorities 2024 to the public.
Community Places was established in 1984 as a charity and not-for-profit social enterprise dealing with Planning Advice and Community Engagement.
We recently did an on-press approval for an intricate piece of print designed for our client, SAM Mouldings.
Start-ups must invest in their branding to improve their chance of success as they journey through pre-seed programmes, seed funding applications, pitches to investors, and attracting VC funding.
Success Story: Bia Analytical is a food authentication testing laboratory. They are a world leader in developing scientific methods to test food quality, authenticity and safety analysis.
The NI Museums Council have publicly released their new Brand and Website Design.
It’s time to share our recent Brand Transformation project for Bia Analytical, a food authentication testing laboratory.